Bungie / 2026

Marathon Game Launch

Since joining Kurppa Hosk in December 2024 I worked closely with legendary AAA game studio, Bungie (creators of Halo and Destiny), on go-to-market for their first game in over a decade – Marathon. As a result I helped create a much loved two week long ARG that culminated in an interactive 26.2 hour live-stream on Twitch to drive hype for the Marathon Game Reveal Showcase held at Bungie HQ. Soon after, 400K fans joined the game's official Discord server. Making it the largest Discord server ever for a pre-launch video game. For the launch campaign I led the creative work on multiple projects, which included creators, physical production, paid media, organic social content, and more. When Marathon finally launched on March 5th 2026 it had peaked as the #2 global top seller and #1 top seller on Steam.