Creative Director
Eidra | December 2024 - Present
Creative lead working with cross-functional teams, leading campaign development across digital, social, creator, and physical touchpoints.

I'm an ever-curious techno-optimistic Swedish army-knife, with a passion for gaming, and knack for creative problem-solving.
Eidra | December 2024 - Present
Creative lead working with cross-functional teams, leading campaign development across digital, social, creator, and physical touchpoints.
Nexus Games / Semble / Bee Bee Bee | June 2021 - December 2024
Built products and companies across games, community, and advertising, spanning AI-powered game development, talent marketplaces, and campaign strategy work.
Lyft | May 2017 - April 2020
Worked in Lyft’s Integrated Marketing team creating national and regional 360 campaigns, from social and digital to broader brand activations.
AKQA | May 2013 - May 2017
Worked across brands including Activision Blizzard, NVIDIA, Audi, Levi’s, and Verizon, helping develop digital-first campaigns and win major pitches.
Academy of Art University
Bachelor of Fine Arts (B.F.A.), Advertising
2011 - 2013
Berghs School of Communication
Bachelor, Advertising
2010
Gold - Cyber: Innovative Use of Social or Community
Cannes Lions | 2017
Gold - Digital Experiences – Guerrilla/Stunts
Art Directors Club | 2017
Winner - Best in Games in Social Media
The Shorty Awards | 2017