Activision Blizzard / 2016
Hostile Takeover
Hostile Takeover was a weekend-long reveal campaign for Call of Duty: Infinite Warfare that literally shook the world of Call of Duty to grab the attention of fans. It was a multi-media scavenger hunt that had players look for clues across the game itself and social media. Then they had to report to the hero of Infinite Warfare, via a state of the art Facebook Messenger chatbot (this was well before ChatGPT) to unlock the game's reveal trailer. To bring it to life we had to orchestrate a never before seen collaboration between the three Call of Duty game studios.
Product
Call of Duty: Infinite Warfare
Role
Senior Art Director
Audience
Call of Duty: Black Ops III players.
Skills
Problem
Players were obsessed with the previous Call of Duty game, Black Ops III, but we needed to get them excited about the upcoming title, CoD: Infinite Warfare.
Solution
Have the villains of Infinite Warfare invade the game world of Black Ops III.
Insight
The game itself is CoD's biggest media channel.
Video
Awards
Cannes Lions 2017
Best Use of Gamification
Art Director's Club 2017
Digital Experiences – Guerrilla/Stunts
Short Awards 2017
Best in Games in Social Media
New York Festivals 2017
Gallery
