Lyft / 2018

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After many years in Los Angeles, The Grammy's were coming home to the city that never sleeps. To celebrate, Lyft took to the streets of New York, and surprised people with a Grammy-worthy performance. Lyft cars performing nominated songs, by turning the city's most annoying sounds (honking, beeping) into music.

Product

Lyft

Role

Senior Art Director

Audience

New Yorkers

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Skills

Art DirectionCreative StrategyVideo Production

Video

Gallery

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