On March 29 2019 Lyft went public.

Prior to the IPO there was a question on everyone’s mind. Why Lyft? Why should I care?

There are many reasons why Lyft exists, and even more to believe in its future. We created an integrated campaign for Lyfts IPO day that highlighted all the reasons Y Lyft.

 
 
Y_WSJ.jpg
 
Lyft_Y_website.gif