When the Grammy’s came back to New York City in 2018 Lyft didn’t miss a beat. We set out to turn the most annoying sound in the world; car alarms, into amazing covers of the most popular Grammy nominated tracks. During the days leading up to the big night people were literally dancing in the streets across Manhattan and Brooklyn.


The project was featured in Communication Arts Interactive Annual 25.

This proves that anytime our audience takes an object or experience for granted, there’s an opportunity. Taking something as mundane as a row of parked cars and turning it into an instrument creates a truly surprising public moment.
— Communication Arts juror Pablo Vio